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Volunteer Social media analyst

This is a volunteer co-op position for a post-secondary student.

Social media analysts are responsible for creating and maintaining Journey to Diversity Workplaces (J2DW) presence on social media sites, which include Facebook, Twitter, Google+, LinkedIn, and Mastodon, as well as any company blogs. Analysts are in charge of increasing the overall exposure of a company though search engine optimization (SEO) and by finding ways to use these keywords in marketing strategies employed by tJ2DW. They also monitor emerging social media tools to see how they can be incorporated into J2DW’s business, marketing and public relation strategies.


Social media analysts use their creativity and marketing skills to help generate brand awareness, sales, and promote customer service through the social media networks. An analyst will study trends in social media, research popular social media platforms, study emerging social media tools and observe how often those platforms and tools are used.

For new efforts, crowdfunding, and fundraising social media analysts will study the audience that J2DW is attempting to reach and offers us plans on how social media will work best for us and our business model. Analysts may write up reports for J2DW and team members to show them the strategies available to them. They may also alert us about any potential problems or concerns that may arise.


* Basic knowledge of Canva

* Previous experience in social media/marketing

* Currently enrolled in a marketing or social media program at the post-secondary level

* Excellent oral and written communication skills

* Excellent customer service skillsExperience with social media analytics, including Google Analytics and Facebook Insights

This is a volunteer job, generally done from your home office on a schedule approved by your Manager and your fellow team members. You will meet with your team in person or virtually on an agreed-upon schedule and will meet in-person with your manager every two weeks, or so. In-person meetings with your Manager will be in Barrie, Ontario.

Job Type: Volunteer

Required experience:

  • Social Media: 1 year

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